Top 10 Popular brands for UK Customers

Before we know it, 24th December will arrive, and panic will sink in with non-stop questions – Did I miss someone out? Have I bought enough? Is this really a good secret Santa present? Maybe it’s time to stop questioning where the year’s gone and try to embrace the dreaded ‘C’ word. Indeed, Christmas is fast approaching and all traditional values aside, the shopping frenzy has begun.

The spending season kicked off in full swing on 24th November with IMRG data showing Black Friday online sales in the UK increasing by 11.7%. UK Consumers were clicking their phones more than ever this year with online sales hitting £1.39bn, IMRG reports. Of course, the purchases continue as brands offers remain throughout the festive season. So, if you’re still stuck on where to shop for that special someone this Christmas then, in in the spirit of giving,  Readiontheweb gives you the top ten most popular brands in the UK – FYI self-gifting is still a gift.


Reaching 3rd place on Forbes ‘The most innovative growth companies’ list, ASOS continue to be the best online fashion retailer for both men and women. The choices are endless from LBD’s to sequinned frocks to high-knee boots. With their 30% off all partywear still on offer and their 60% off gifts, ASOS reminds us that yes, tis the season of giving but also – to party!  


Other than being great for the must need basics, H&M also has the edgy grunge style from their Divided range as well as their chic wear in the Modern Classic section. Recently, H&M teamed up with designer Erdem. The collaboration brightened up Oxford Street last month by hitting this cold season with colourful, elegant floral prints. (Erdem x H&M)  


Winner of Jewellery Brand of the year at the 25th anniversary UK jewellery awards, Swarovski stands strong as the top crystal brand. From a baby’s rocking horse first Christmas ornament to the zodiac pedant chains it’s no wonder the likes of Naomi Campbell, Karlie Kloss and Ruby Rose have teamed up in their Christmas Campaign – #givebrilliant  


British Brand Burberry team London’s top model Cara Delevingne and former Doctor Who star Matt Smith with what started to look like a typical soppy Xmas ad. Yet the beat kicks in and the pair continue to goof around and smile – showing true Christmas spirit. With this perfect campaign and their classic Burberry print selection of gifts it’s no wonder they’ve become number one British brand in the most Instagram followers in 2017 with 10.4 million followers, Iconosquare reports. 

Harris Tweed  

When looking for good quality, Harris Tweed is a great choice, especially if you’re looking to splurge. Made from 100% Scottish wool, Harris Tweed produce not only excellent quality clothing, but also classic tweed accessories, like the chequered tweed brief case perfect for spoiling him this Christmas.  



When you first think of Amazon, Clothing doesn’t spring to mind. However, in recent years Amazon started distributing garments from brands such as Nike, Dune and Office making it more than an online site for typical essentials. Recently launching their new clothing line, find, and hitting second place on Rankingthebrands Top 100 LoveBrands list 2017 you’re sure to find a gift to please most.  


Even though Burberry has the title for the most followers as a British brand, Nike zooms ahead of them hitting the number one spot globally with 72 million followers, according to data from social analytics firm Iconosquare. Waving the flag of equality, Nike recently started selling hijab’s, ticking all the boxes for women worldwide.  

Boux Avenue 

Reminding us that Christmas is also that time of year to treat that someone special by adding a bit of sexy to their stocking is UK high street brand Boux Avenue. They’ve proved this perfectly by using blonde bombshell Mollie King, former Saturday’s star as the front of their Christmas Ad. Flaunting her gorgeous figure, Mollie shows off the perfect ‘gifts for her from him’.  

Dr. Martens 

Growing in popularity by recently stomping the grounds of Southampton is British brand Dr Martens. This iconic brand proves you don’t always have to keep it casual with their classic marron boots by introducing their new metallic heel range, perfect for party season. In the sprit giving though, they have a helpful online gift guide for anyone struggling to shop for a shoe lover.  


If you know a friend who’s not only crazy about make up but has every product going – Benefit has the answer! Their perfect Christmas gift has all the essentials needed and comes in a reusable crystal ball shape tin to keep them in. This San Francisco brand is certainly warming up the hearts UK’s make up lovers.  

By Holly McDonagh

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn